How To Measure Anything: By Douglas W. Hubbard – (Review)
“How to Measure Anything: Finding the Value of Intangibles in Business” is Douglas Hubbard’s argument that everything you’d want to know—employee morale, the value of an IT project, brand reputation, risk of a project failure—can be measured, at least well enough to inform a decision. The subtitle carries the thesis: measurement doesn’t require perfect precision, … Read more